Dafina is an alumni of Georgetown University and has attended both USC Law School and University of Cape Town. While at Georgetown University she was greatly influenced by the Jesuit emphasis on social justice and community service. She has been actively involved with volunteerism including Americorps and a Youth Board Member of Elizabeth Glaser Pediatric AIDS Foundation.
After graduating from Georgetown she began a career in Sales & Branding. As a former Buyer at Bloomingdales in the Men’s Fashion Dept she was responsible for purchasing & cultivating brands such as Fred Perry, Sean John and G-Star.
Leveraging her background in Celebrity Clientele in Event Management & Sales, she worked with the management team for Outkast a rap duo from Atlanta, film & television projects including Class of 3000 on Cartoon Network & Idlewild on HBO. With a solid rolodex of celebrity business managers & attorneys she transitioned to real estate sales with Sotheby’s International Realty closing deals for clients such as Beyonce, John Mayer and Nick Cannon.
She continued her career in catering to high end sales & celebrities when she opened the flagship location of Sunny’s Hair & Wigs a family owned & operated boutique in Atlanta in 2007. Under her guidance the brand became a fixture of the Atlanta beauty community and was featured on shows including The Real Housewives of Atlanta, The Braxtons, Love & Hip Hop and What Chilli Wants. The brand developed partnerships with Film & TV Productions including Flight, The Fast & The Furious, The Hunger Games, Being Mary Jane, Teen Wolf and The Game.
In 2019 Smith launched a new venture focused on innovating the hand-tied hair extension market. Covet & Mane has become the industry pioneer empowering top Salons and Stylists to transform their earning potential by leveraging the power of premier hand-tied extensions.
WWD declared, “Covet & Mane’s professionally applied hand-tied hair extensions have already found a cult audience.” Smith is regular contributor to blogs, magazines and television shows as a Beauty and E-Commerce and Small Business Expert. She also is involved Goldman Sachs and Tory Burch Foundation 10,000 Small Businesses Program.
She lives in Montclair, NJ with her twin sons and husband Ryan Smith an ESPN Host of Sportscenter and Outside the Lines. She’s a voracious reader of historical fiction and has an insatiable desire for International travel & street foods.