Dafina Smith knows how to build and position a premier, profitable and socially relevant brand you actually enjoy running.
Smith is the founder of Covet & Mane, a for professional, by invite only, luxury extensions brand based in the vibrant, cosmopolitan streets of Chelsea, New York.
With her self-funded ingenuity, Dafina built Covet and Mane with a clear vision for the culture and community she wanted to establish.
WWD declared, “Covet & Mane’s professionally applied hand-tied hair extensions have already found a cult audience.”
Smith believes that leveraging technology to foster connection is the ultimate recipe for creating a loyal and engaged brand community. And deliberately pursues the art of curating genuine, high-touch experiences and product innovations for every tier of her brands’ clientele.
While you might not find her personally on social media, chances are, a conversation with her will leave you with a list of at least 3 things to do next, which may or may not include
- a Conde Nast worthy travel guide to Comporta
- a to-die for cocktail recommendation
- where to get the best Barcelona-style Gambas al Ajillo aka garlic Shrimp in the NYC.
Smith is regular contributor to blogs, magazines and television shows as a Beauty and E-Commerce and Small Business Expert. She also an alumna of the Goldman Sachs 10,000 Small Businesses Program & Beauty United.
Smith lives in Westport, CT with her twin sons and husband Ryan Smith an ESPN Host of SportsCenter.