DAFINA

"It takes a long time to become young"

  • Articles & Advice
  • My Story
  • Covet & Mane
  • The 2 % – Women & Business

My Story

Dafina Smith

Dafina Smith knows how to build and position a premier, profitable and socially relevant brand you actually enjoy running.

Smith is the founder of Covet & Mane, a for professional, by invite only, luxury extensions brand based in the vibrant, cosmopolitan streets of Chelsea, New York.

With her self-funded ingenuity, Dafina built Covet and Mane with a clear vision for the culture and community she wanted to establish.

WWD declared,  “Covet & Mane’s professionally applied hand-tied hair extensions have already found a cult audience.”

Smith believes that leveraging technology to foster connection is the ultimate recipe for creating a loyal and engaged brand community. And deliberately pursues the art of curating genuine, high-touch experiences and product innovations for every tier of her brands’ clientele.

While you might not find her personally on social media, chances are, a conversation with her will leave you with a list of at least 3 things to do next, which may or may not include

  • a Conde Nast worthy travel guide to Comporta
  • a to-die for cocktail recommendation
  • where to get the best Barcelona-style Gambas al Ajillo aka garlic Shrimp in the NYC.

Smith is regular contributor to blogs, magazines and television shows as a Beauty and E-Commerce and Small Business Expert.  She also an alumna of the Goldman Sachs 10,000 Small Businesses Program & Beauty United.

Smith lives in Westport, CT with her twin sons and husband Ryan Smith an ESPN Host of SportsCenter.

Copyright © 2023 · Theme by Ever Chic Designs

COPYRIGHT © 2023 DAFINA SMITH. ALL RIGHTS RESERVED.